What you're feeling
“Prices keep falling.”
What you get
Ideas to win back loyalty members who lapsed, fill the store on slow days, and give people a reason to pick you that isn't another discount.
Free. Tuesdays.
The market got harder.
Your dispensary playbook just got better.
The free weekly growth newsletter for cannabis businesses: marketing plays, sales and retention ideas, and AI tools you can put to work the same day.
Five-minute read Things you can do this week Written by an operator, not an algorithm
InboxTuesday 10:00 AM
Cannabis Industry Newsletter
jeremy@cannabisindustrynewsletter.com
Your loyalty members tell you before they lapse
How to spot the drift early, and the prompt that writes the win-back message.
Presented by Increasing Customers
What's inside
- 🧠1 Idea Worth Trying: Turn your regulars into your best salespeople
- 💡AI Prompts You Can Use: The weekly sales report, summarized in plain English
- 🌟Steal This Play: Tune up your Google Business Profile in an afternoon
Idea
Prompt
Play
5 min readReply to reach Jeremy
Written for
Dispensary ownersRetail managersBudtender leadsCultivatorsProcessors and extractorsCannabis brandsDistributorsMarketing directorsC-level teamsDispensary ownersRetail managersBudtender leadsCultivatorsProcessors and extractorsCannabis brandsDistributorsMarketing directorsC-level teams
Built for a hard market
Everyone's talking about price compression. I'm handing you the tools to work through it.
Prices keep sliding, 280E takes its cut, new stores open down the street, and the big ad platforms make cannabis ads hard to run. You can't fix the market. You can change what your business does this week.
What you're feeling
“Between 280E and thin margins, there's no budget left.”
What you get
Free and low-cost AI tools that handle work you used to pay an agency to do.
What you're feeling
“We can't advertise like everyone else.”
What you get
Plays that don't depend on ads: email, text, loyalty, reviews, and local search, with the rules spelled out and the source named.
What you're feeling
“We're doing more with fewer people.”
What you get
Copy-and-paste prompts that write the email, the menu description, or the budtender training sheet in minutes.
You can't control the market. You can control your next move.
Get one every Tuesday. Free.
SponsorPresented by Increasing Customers
Getting dispensary ads approved on Meta and Google is hard, and keeping them live is harder. Increasing Customers does both, and takes on a limited number of dispensaries in each region.
5x to 8x typical return on ad spend for their dispensary clients, by their own numbers.
When you subscribe
Sign up once. Here's what lands in your inbox.
All of it free. The playbook arrives the minute you join, two short emails get you started that first week, and then the issues keep coming. Unsubscribe any time with one click.
- 1Right away
The AI Prompt Playbook
50 ready-to-paste prompts for cannabis businesses, grouped by the job they do. A PDF you keep.
- 2Day 2
Three prompts worth 10 minutes
A brand kit built from your own website, a 10-slide pitch for store buyers, and 30 short videos from the questions customers ask your budtenders every weekend.
- 3Day 5
Three AI tools a small team can run
One for reports, one for decks, one for pictures. Each comes with the first job to give it and what it costs in US dollars.
- 4Every Tuesday
The newsletter, in 5 minutes
One issue a week: marketing plays, sales and retention ideas, and AI tools, with at least one thing you can use the same day.
Your question, answered
Reply to any email with the one problem slowing your business down. Jeremy reads every reply and answers the best questions in the newsletter, and he never names you without asking first.
- Loyalty members who lapse
- A store buyer who won't call back
- A quiet Tuesday on the sales floor
- Sales reports nobody has time to read
Earn more with every colleague who joins
Every issue carries your personal link. Each colleague who subscribes through it counts toward the next reward.
- 1referralThe Prompt Vault20 prompts that have never run in an issue.
- 3referralsThe Tool Stack SheetEvery AI tool the newsletter has taught, on one page.
- 10referrals30 minutes with JeremyA one-on-one call on your marketing, sales, or AI setup.
Get the free playbook Takes 10 seconds. Just your email.
What's inside
Eleven sections. Only the strongest make each issue.
Each issue runs the sections with the strongest material that week, and every one ends with something you can act on: the prompt, the numbers, or the steps.
Steal This Play
One specific tactic another dispensary, grower, or cannabis brand ran, with enough detail to copy it this month and adapt it to your size.
Three Numbers
Three cannabis statistics from named sources like Headset, BDSA, and state sales reports, each dated, each with what it means for your business.
Sales and Retention Ideas
Quick tactics to keep customers and raise basket size, weighted toward the sales floor, loyalty, and online ordering, with the metric each one moves.
Industry Opportunities Worth Watching
A shift in the cannabis market, why it's happening, and the business it opens up for, before it's obvious.
AI Prompts You Can Use
Copy-and-paste prompts built for real cannabis business work, with the blanks to fill in and what to do with the result.
Try These Tools
AI tools a small team can start using this week, what they cost, and the first job to give each one.
The Crew
Hiring, pay, budtender training, and scheduling, with real ranges and honest tradeoffs.
Money Moves
Who bought, who sold, who closed, and who raised in cannabis, plus what the pattern means for everyone else.
In the Weeds
One operator, one problem they solved, including what didn't work and what the fix cost.
Wrong Take
An argument against something the industry treats as settled, with the evidence and what to do differently.
Field Notes
Observations from sales floors, trade shows, and visits: what's working and what other states are doing differently.
Free on this site
Three things you can use right now.
SponsorTurn Meta and Google ads into dispensary customers.
Increasing Customers builds and runs ads for dispensaries and reports on them every week. Check whether your area is still open before a nearby shop takes the spot.
5x to 8x
typical return on ad spend
At the $1,500 a month minimum ad spend, 5x to 8x works out to about $7,500 to $12,000 in sales a month from the ads.
Results vary by market and store. The figure is the sponsor's own, from its clients.
Sample issue
Here's what it sounds like.
A sample written to show the format. Every issue works the same way: one problem you already have, why it happens, and the steps, the prompt, or the numbers to fix it this week.
1 Idea Worth TryingSample
Your loyalty members tell you before they lapse. Most stores miss it.
Pull your loyalty export and sort it by days since the last visit. A regular who used to come in every week and hasn't been back in a month is telling you something. So is the one who stopped opening your messages. You don't need a new tool to see it. You need to look once a week and act on what you find.
- 01
Another discount isn't a reason to pick you.
When every store nearby runs the same deal, price stops setting you apart. Lead with what only you have: the staff picks, the local brands, the budtender who remembers what someone bought last time.
- 02
Talk to members when you aren't selling them something.
If the only message a member gets from you is a deal, they learn to tune you out. Send the restock heads-up for the product they bought last time. Check your state's rules on texts and loyalty offers first.
- 03
Give your budtenders one question to ask.
"How was the last thing you picked up?" turns a sale into a conversation, and it tells you which regulars are drifting before your report does.
Plus the prompt that writes the win-back message.
How each issue gets made
Built like a consulting brief. Delivered like a newsletter.
01
Read everything so you don't have to.
Every day: the trade press, state regulator updates, the market reports nobody finishes, and every AI release worth knowing about. Hundreds of pages become a short list of what actually changes something for a cannabis business.
02
Real things you can do right now.
Every item is something you can act on this week: a campaign to send, a prompt to paste, a tool to open, a number to check against your own. Nothing theoretical, nothing you need a consultant to translate.
03
Write the play, not the news.
What to do, why it works, and the prompt or the numbers to do it. Five minutes to read, and something you can start on the same day.
From the archive
Recent issues
Coming soon
The first issue is on its way.
Cannabis Industry Newsletter goes out Tuesdays. Subscribe now and the first one lands in your inbox, then every issue shows up here too.
Get the first issuePresented by
Increasing Customers runs Meta and Google ads for dispensaries.
Most dispensaries are stuck behind "restricted" labels on Facebook, Instagram, and Google, while shoppers decide where to buy on their phones. Increasing Customers builds, runs, and reports on ads on those platforms for dispensaries, and it presents every issue of Cannabis Industry Newsletter.
5x to 8xtypical return on ad spend
Increasing Customers says its dispensary clients typically see 5x to 8x return on ad spend.
Meta and Google ads
Ads on Facebook, Instagram, and Google search, built for dispensaries.
Google Business Profile
Profile optimization is part of the work, so you show up when people search nearby.
Weekly reporting
Weekly performance reports plus regular strategy sessions, so nothing runs on autopilot.
Limited partners per region
It takes on a limited number of dispensaries in each region, so partners aren't competing for the same feed.
Questions
The short answers.
What is Cannabis Industry Newsletter?
Cannabis Industry Newsletter is a free growth newsletter for cannabis businesses. Every Tuesday you get marketing plays, sales and retention ideas, and AI tools and prompts you can put to work the same day. Each issue takes about five minutes to read.
Who is it for?
It's written for owners, operators, marketers, and executives at dispensaries, cultivators, processors and extractors, cannabis brands, and distributors, including retail managers, budtender leads, and growth teams at multi-state operators.
What's in each issue?
Each issue runs the sections with the strongest material that week, picked from Steal This Play, Three Numbers, Sales and Retention Ideas, Industry Opportunities Worth Watching, AI Prompts You Can Use, Try These Tools, The Crew, Money Moves, In the Weeds, Wrong Take, and Field Notes. Every one ends with something you can act on: the prompt, the numbers, or the steps.
How often does it come out?
Once a week, on Tuesdays.
Is it really free?
Yes. The newsletter is free, and so are the past issues, the Prompt Library, and the AI Tools guide on this site. New subscribers also get The AI Prompt Playbook, 50 ready-to-paste prompts, at no cost. The newsletter is presented by Increasing Customers, our sponsor.
Who is Increasing Customers?
Increasing Customers presents Cannabis Industry Newsletter. It runs Meta and Google ads for dispensaries, including Google Business Profile optimization and weekly reporting, and works with a limited number of dispensaries in each region. Its website is increasingcustomers.com.
What do I get when I subscribe?
The AI Prompt Playbook (50 ready-to-paste prompts) right away, then two short emails in your first week: three starter prompts on day 2 and three AI tools a small team can run on day 5. After that the newsletter arrives every Tuesday. Reply to any email with a question, and share your personal link to earn rewards: 20 prompts that never ran in an issue for one referral, the Tool Stack Sheet for three, and 30 minutes with Jeremy for ten.
Who writes it?
Jeremy Young, a serial entrepreneur and growth marketer who also publishes Alcohol Industry Insider. The newsletter is presented by Increasing Customers.
Do I need to know anything about AI to use the prompts?
No. Fill in the [brackets], paste the prompt into Claude, ChatGPT, or Gemini, and go.
Does it give legal or compliance advice?
No. Cannabis rules differ by state and change often. When an issue covers a rule, it names the source and the date, and you should check it with your compliance lead or attorney before acting.
Can I work with Jeremy directly?
Yes. He's open to consulting, implementation, and brainstorming sessions. Reply to any issue or email jeremy@cannabisindustrynewsletter.com.
How do I unsubscribe?
With one click at the bottom of any issue. No spam.
One email a week. Zero fluff. Free.
Cannabis Industry Newsletter lands every Tuesday: marketing plays, sales ideas, and AI tools for dispensaries, growers, processors, and cannabis brands. Join today and get The AI Prompt Playbook, 50 ready-to-paste prompts, free.
Presented by Increasing Customers, who run Meta and Google ads for dispensaries.