I build companies. These days I help other people build theirs.

1994

Sold to About.com for $21M

I got online for the first time from my college apartment in 1993 and could see right away what it was going to do to business and communication. I talked my employer, a telemarketing firm with dozens of clients, into letting me build the internet arm of the company. We wrote some of the earliest shopping cart software for secure online purchases and put Rush Limbaugh, Megahertz (US Robotics), and ProForm Fitness on the web.

1996

Sold to Micron Electronics for close to $50M

One of the first cloud web hosting companies in the world to run in a virtual environment. I grew it to a $10M run rate and sold it in December of 1999. It trades today as Web.com and is still a major player in hosting.

1998

IPO, then acquired by Adobe

With my partners Josh and John I started one of the first web analytics companies built for business. SuperStats became Omniture, went public, and Adobe bought it about a year into public trading. The technology still lives inside Adobe Experience Cloud.

2002

50+ games licensed and produced

A radical idea launched a little before the hardware could carry it. We set out to build massive RPGs on the PocketPC, and the devices were not quite powerful enough. Within a year I pivoted to licensing and publishing tabletop games, partnering with the Teuber family behind The Settlers of Catan. Over 50 games were licensed or created, produced in Germany and China, and sold across the US and Canada.

2003

$6M raised, still operating

The hard part of selling a board game is getting someone to sit down and play it. You need social proof and a friend who insists. SimplyFun solved that with a party plan model, hundreds of Funsultants hosting game nights in living rooms and taking orders on the spot. It still runs today out of Bellevue, Washington.

2004

Three Salt Lake City stores

My brother and I bought the franchise rights for the Salt Lake City area and opened three stores over a few years, buying gently used name brand clothing from customers and reselling it. We have since sold two of them.

2006

About $30M a year at its peak, and the one that failed

One killer deal a day at the best price you could find anywhere. It grew into multiple daily deals across verticals, then into a marketplace moving millions of products from tens of thousands of drop shippers to millions of customers. Growth came almost entirely from affiliate marketing and Google PPC. It is also the one that did not work out in the end, and the one I learned the most from.

2015

Top 25 across four states

One of four Arizona entrepreneurs to reach the top 25 finalists across Arizona, New Mexico, Colorado, and Wyoming.

2016

One CEO chosen each year

The Phoenix Business Journal picks a single CEO for this award every year. Being nominated and then selected was an honor.

2017

150+ Arizona entrepreneurs

As Learning Chair I booked the speakers and entertainment for the chapter. Highlights included a private concert from Grammy winner Jim Brickman, a talk from Jerry Molen, the Oscar winning producer of Schindler’s List, a magic and social media session with Rick Lax, and the Iron Cowboy, who finished 50 Ironman races in 50 states in 50 days.

2019

Up to 70% savings on build costs

Consulting work with Limerick Lane, Gary Farrell, WineShipping.com, BoxCheck, Studio Beverage Group, Relief Factor, RockSteady Speakers, Take Five Hard Seltzer, Gander Group, Silverado, Glassie.co, Altitude Promos, NetworkOn, Hell’s Kitchen, Vanessa Williams, Northwest Wine Company, and Growth Natives. Plus a lot of time given freely to founders who needed a marketing idea, a growth hack, or a sales plan.

2019

Page one of Google for 50+ keywords

Helping a good friend in casino product marketing. I rebuilt the website, ran the SEO and content strategy, stood up geofenced advertising, and built an ecommerce marketplace pulling live inventory from NetSuite so businesses could buy online. Video brochures landed the large accounts.

2021

3,000+ wines reviewed

After leaving a fundamentalist religion where alcohol was forbidden, I started at zero. Wine turned into a way of life, a culture, and a way to tell stories. I earned my WSET Level 3 with Distinction for fun, blind taste with advanced and master sommeliers, and cover Washington, Oregon, and California for the report.

2023

increasingcustomers.com

A marketing company for small and mid sized businesses, built around the part most of them are missing, which is the system underneath. Omnichannel strategy, compliant paid advertising and lead generation, retargeting, customer journey work, marketing automation, and analytics that report on profit instead of impressions.

• increasingcustomers.com

2026

Snap and Simmer

Founder

Any link, photo, or video into a clean recipe

A recipe keeper for the whole household. Paste a link, snap a cookbook page, or share a video from Facebook or Pinterest, and it comes back as a clean recipe without the life story. From there it builds the grocery list, plans the week, tracks nutrition, keeps notes on what you cooked, and can turn your favorites into a printed cookbook.

• snapandsimmer.com

2026

The Italy Wine Project

Founder

All 411 DOC and DOCG appellations

I am tasting at least one wine from every DOC and DOCG in Italy, all 411 of them, and writing each one up with a score. The site tracks the bottle count as I go and has pronunciation buttons so you can finally say the names out loud with confidence.

• theitalywineproject.com

2026

Alcohol Industry Insider

Founder

Three issues a week, free

A growth newsletter for wine, beer, and spirits businesses, out every Monday, Wednesday, and Friday. Each issue brings marketing plays, sales and retention ideas, and AI tools you can put to work the same day. The site also keeps a free library of ready to use prompts and a directory of the AI tools the newsletter has covered.

• Read the past issues

Now

Also live

A cigar review site, sister to The Italy Wine Project.

• The Humidor Project