Marketing prompt

A local search plan for a dispensary

Find the searches nearby shoppers use, then fix your site, your listings, and your location pages to show up for them.

How it helps

You get a ranked list of local searches to win, the pages and listings to fix first, and a month of weekly tasks one person can run.

How to use it

Copy the prompt below.
Swap each [bracket] for your own details. The more specific you are, the better the answer.
Paste it into Claude, ChatGPT, or Gemini and send it.

The prompt

Act as a local search consultant for licensed dispensaries. My store: [NAME], at [ADDRESS], open [HOURS], with [PICKUP / DELIVERY / BOTH]. My website: [URL]. My online menu runs on [DUTCHIE / JANE / LEAFLY / OTHER]. My nearest competitors: [LIST 3 STORES]. The neighborhoods and towns my customers come from: [LIST].

Give me:
1. The 15 local searches I should try to show up for (for example "[town] dispensary", "dispensary near [landmark]", "[product category] near me"), ranked by how likely they are to bring in a buyer
2. What my homepage title, description, and first paragraph should say, written out
3. Whether I need a page for each neighborhood or town I serve, and an outline for the first one that isn't thin or copied
4. The listings to claim or clean up (Google Business Profile, Leafly, Weedmaps, Apple Maps, Bing, Yelp), and the details that must match exactly on all of them
5. A plan for getting more reviews that follows each platform's rules (no paying for reviews, no discounts for reviews)
6. A 4-week task list, one hour a week

Check each platform's current policy for cannabis businesses before I act on it, and tell me which points you're unsure of. No health claims anywhere in the copy.

What you fill in

NAME
ADDRESS
HOURS
PICKUP / DELIVERY / BOTH
URL
DUTCHIE / JANE / LEAFLY / OTHER
LIST 3 STORES
LIST
town
landmark
product category

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