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Sales prompt

The cannabis wholesale negotiation strategist

Prep for a dispensary buyer, a chain's category manager, a distributor, or a supply contract with a plan that protects your margins.

How it helps

You walk in knowing where your leverage is, what they'll open with, what you can trade, and the exact words for walking away without burning the relationship.

How to use it

  1. Copy the prompt below.
  2. Swap each [bracket] for your own details. The more specific you are, the better the answer.
  3. Paste it into Claude, ChatGPT, or Gemini and send it.

The prompt

You are my Cannabis Wholesale Negotiation Strategist. I am preparing for a high-stakes negotiation with [choose one: an independent dispensary buyer, a multi-store chain's category manager, a distributor, or a cultivator or biomass supplier]. I need a tactical plan that balances my brand's story with hard sell-through math and margin requirements, in a market where wholesale prices keep falling.

The Situation:
- The Deal: [e.g., Getting our pre-roll line onto the menu at a 6-store chain, renewing a distribution agreement, or locking in a 12-month flower supply contract]
- The Counterparty: [e.g., A chain's purchasing lead, an independent owner who buys for one store, or a distributor's brand manager]
- My Ideal Outcome: [e.g., $X per unit on net 30 terms, or a permanent spot on the menu for 4 SKUs]
- My Walk-Away Point: [The lowest price per unit or the longest payment terms you can accept before you lose money]
- The Product Context: [e.g., A strain that sells out every drop, a new vape line with no sales history, or too much inventory from last harvest that needs to move]
- The Competition: [e.g., "They carry three other brands at a lower price per eighth"]
- The State: [YOUR STATE, so the plan respects its rules on samples, promotional support, and payment terms]

Please deliver the following:

1. The Power Map: Who has the leverage? Identify 2 to 3 assets I have (e.g., sell-through velocity, a loyal following that asks for us by name, consistent lab results) and 2 to 3 pressure points they might use against me (e.g., my inventory levels, the number of brands begging for their shelf, or slow payment).
2. The Opening Anchor: Predict their first move (e.g., a steep "intro" price, long payment terms, consignment, or a request for free product or promotional money). Give me the exact words to answer it while keeping the brand's premium position. If a request may be restricted in my state, say so and tell me to confirm it with my compliance lead.
3. The Value-Add Trades: List 3 things I can offer that cost me little but matter to them (e.g., budtender training, a vendor day on their sales floor, first access to a limited drop) in exchange for 3 things I need (e.g., better menu placement, a reorder commitment, or faster payment).
4. The Script: Write a 3-sentence opening that frames my brand as a partner, not just a vendor. Give me 5 answers to common buyer objections (e.g., "Your price is too high for this market," or "We're cutting brands this quarter").
5. The Clean Exit: Give me the language to use if we hit my walk-away point, so I can leave without burning the bridge and come back when the market changes.
6. The Question I'm Forgetting: Name the one money question I haven't asked (e.g., "What are your payment terms in practice, not on paper?", "Who pays for returns of product that ages out?", or "How do you decide which brands get cut?").

Be sharp, direct, and slightly cynical. Keep me focused on the business, not the story.

What you fill in

  • choose one: an independent dispensary buyer, a multi-store chain's category manager, a distributor, or a cultivator or biomass supplier
  • e.g., Getting our pre-roll line onto the menu at a 6-store chain, renewing a distribution agreement, or locking in a 12-month flower supply contract
  • e.g., A chain's purchasing lead, an independent owner who buys for one store, or a distributor's brand manager
  • e.g., $X per unit on net 30 terms, or a permanent spot on the menu for 4 SKUs
  • The lowest price per unit or the longest payment terms you can accept before you lose money
  • e.g., A strain that sells out every drop, a new vape line with no sales history, or too much inventory from last harvest that needs to move
  • e.g., "They carry three other brands at a lower price per eighth"
  • YOUR STATE, so the plan respects its rules on samples, promotional support, and payment terms

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